Michalis Liapis, Senior Partner & Deputy CEO of Generation Y – International e-Business Hub, participated online in the International Cross – Border Financial Business Seminar that took place a few days ago in China. Within the context of promoting the relationships between China and Europe, Michalis Liapis presented Generation Y and the extent of its services to the Chinese audience, citing its experience and the industry fields in which Generation Y has indulged.

Since Generation Y is an international agency and operates in China via physical presence, running actual projects there, it has an objective view over both European & Chinese markets. This gives Generation Y the privilege to smooth and balance any differentiation, giving the chance to Chinese businesses penetrate European markets.