Branding, Storytelling & Copywriting
Branding, Storytelling & Copywriting
What we do is differentiate your brand by making your consumers relate to you
and want to create memorable moments by purchasing your products.
More than 50% of customers prefer to buy products from brands they know and trust.
Branding is much more than a logo. It is the message you deliver. The ‘’where’’, ‘’when’’, ‘’how’’ and
‘’to whom’’ you communicate this message are the factors that give you a major competitive edge.
Through an effective brand strategy, identity design, and marketing, Generation Y will help you
create awareness, trust, loyalty, and advocacy, becoming a truly sought-after brand.
Our branding tactics help you:
IDENTIFY YOUR PROMISE
TO YOUR CUSTOMERS
DIFFERENTIATE
FROM COMPTETITION
TARGET THE RIGHT
PEOPLE EFFECTIVELY
COMMUNICATE YOUR
STORY CONSISTENTLY
BRAND STRATEGY
It’s all about the brand…
BRAND NAMING
We produce unique and powerful brand names that boost awareness and growth.
BRAND DISCOVERY
We take a deep dive to uncover your values and mission, in order to choose a strategic direction that aligns with your business goals.
BRAND MESSAGE
We produce powerful and impactful messaging that grabs attention, raises emotion and captures the soul of your brand.
BRAND VOICE
Speak to your audience in a way they can get you! We help define your brand voice, proposing the right style, point of view, and personality.
BRAND STYLE GUIDE
We document your brand style guide (purpose, colors, fonts, patterns), highlighting the total branding approach, and helping everyone stay aligned with who you are and what you do.
MORE BRANDING SERVICES
Develop a brand that lasts
LOGO DESIGN
We create logos that differentiate you from the competition, spreading the right message to your consumers and creating a brand identity recognized by everyone. Following creative conception and discovery, we propose original logos, developing an identity system to include colors, typography, and icons especially for your brand, that can be used for all branding and marketing materials.
TARGET AUDIENCE
Define your audience! This is the only way to tailor their experience with your brand message! With the help of our Market Research Unit, we outline your general target audience demographic and behavior to develop specific buyer personas that provide more detail about their needs, beliefs, values, way of living, pain points, e.t.c. There you are! We’ve got you the exact people you want to succinctly be speaking to, with your general brand communication.
COMPETITION ANALYSIS
If you want to stand out, it is important to know what you are up against. To identify all areas of opportunity and basic differentiators for effective positioning in the market, we conduct a thorough competition analysis, both website experience and digital marketing-wise.
CORPORATE PRESENTATIONS
Look professional in everything you do. We help you integrate your brand message everywhere, working closely with you to create unique, impressive, fully informative brochures and corporate presentations, that your leads will find it really hard to forget.
STORYTELLING
We provide story-driven solutions! Our team of master storytellers uses technology to craft content that inspires audiences to act in a valuable and measurable way.
We believe that powerful marketing consists of 3 important actions. Sharing an experience, having a never-ending conversation with the audience and telling a really good brand story. And your philosophy, values, and mission are the heart of this brand story. That’s why we stick to these pillars, to create clever, authentic and quality narratives that will increase your online visibility and help your target audience, like you, follow you, share you, and deeply connect with your brand.
COPYWRITING SERVICES
We put your brand into words
Combing top-notch content writers who are master storytellers, excel at any writing style and can speak the language of every industry, with skilled content marketing strategists and marketing consultants, we provide great copywriting, that touches and engages your target audience, connecting it with your brand, hence driving commercial results and boosting profitability.
CORPORATE VIDEOS
Inspire your audience, build your brand!
A video can inspire, motivate, impress or influence in ways that few tools can. Hence, corporate videos are a powerful medium for delivering your brand’s message.
We have the know-how to produce corporate videos that captivate users, attract attention, raise feelings, inspire action and reaction & bring results for businesses. We know how to tell your brand story, not only to impress your audience but also to engage them and reach new levels of loyalty.
