Through the most innovative practices, Generation Y’s Market Research Unit can come up with any kind of data, reaching its audience based not only on demographic but also on behavioral characteristics.
Drive your Company’s Growth with Strategic Intelligence!
Trust us to gain strategic and competitive insight to forecast markets’ behavior, based on evaluated data about technology, customers, market trends and competition.
Generation Y is the trusted market intelligence partner of local and global players, using state-of-the-art tools and practices and employing top-notch market analysis experts, to be able to provide meaningful, quality and valid primary and secondary market research for our partners.
Primary Market Research
QUANTITATIVE PRIMARY RESEARCH
We design and implement Quantitative Market Research choosing the most appropriate method each time, depending on a specific partner’s needs and goals.
Indicative findings: Customer personas creation, consumer behavior analysis, brand and competition perception, dynamics of new products or services, identification of more appropriate media and messages per person, customer satisfaction survey, etc.
QUALITATIVE PRIMARY RESEARCH
We design and implement Qualitative Market Research choosing the most appropriate method each time, depending on a specific partner’s needs and goals.
Indicative findings: Customer psychographic characteristics, dynamics of new products and services, in-depth market motivation analysis, ideal pricing, concept testing, strategy testing, etc.)
USP: Combining Findings of Quantitative and/or Qualitative Research with Secondary Market Research, using specific tools and algorithms.
Secondary Market Research
Combining Digital tools with Generation Y’s algorithms, resulting in accurate market mapping, finding and analyzing competition, measuring supply and demand, etc.
Data collection, processing, matching, and analysis algorithms that lead to secure and unique conclusions aimed at improving marketing actions and making business decisions based on real data not available for competition.
ACCESS TO DATABASES
Collaboration with international databases, which enable us to study industries online and offline.