Going through a summer of successive, notable distinctions of reliability and high prestige, Generation Y – International eBusiness Experts was honored with a Gold at Best in Pharmacy Awards 2019, in the Best in Marketing “Best Marketing Campaign of a pharmacy product in digital media & mobiles”, for its successful partnership with Sarantis Group on the promotion of Bio-Oil.

The ceremony took place at Ariadne estate on Monday 15/7, bringing together the top professionals of the pharmaceutical industry.

As an industry leader in this sector, boasting a broad network of successful online pharmacies, Generation Y developed a full campaign for the sales increase and brand awareness of Bio-Oil, with coordinated actions. More specifically, by ensuring an exclusive special offer for its partners, as well as through the use of all the latest tools and tactics of digital marketing (with an omnichannel approach in the owned and paid media of the pharmacies that took part in this synergy), Generation Y achieved a series of impressive results for Sarantis Group, in just 30 days!

Once more, Generation Y demonstrated in actions the mighty power of a successful campaign, leaving an even stronger footprint in the digital world.