Generation Y – International eBusiness Experts plays a key role in the organization of the 2nd GRecommerce, which will take place in Sofia, Bulgaria. Specifically, the company is co-organizing the international conference, while some of its top executives will speak about vital topics of Greek e-Commerce. The central theme of the conference that is focusing on Digital Marketing issues is “How to sell online in Greece”, a field which Generation Y has vast experience and expertise.

The conference, which will take place on September 26, will bring together leading executives from various sectors of the business, giving a clear indication of the Greek online marketplace. Among them are the Senior Manager – Head of Management Consulting of FOVERA PROSTASIA, Mr. Vassilis Mitsis, the CEO of Cartabianca, Mr. Akis Papandreou, the Lawyer Mr. Andreas Bazouros from Bazouros Law Firm, the CEO of Generation Y, Mr. Anastasios Spanidis, and the Head of Marketing of Generation Y, Mrs. Vicky Zachareli. Specifically, Mr. Spanidis will talk about the evolution of digital marketing in Greece over the next five years and how it will affect the retail industry, presenting relevant case studies, while Ms. Zachareli’s speech will provide a comprehensive overview of the Greek market, employing useful statistics on consumer behaviors and preferences. At the end of their talk, they will answer questions coming from the audience, providing valuable advice.

The Greek online market is now a market of 6 billion euros and is growing annually at a rate of 22%. Generation Y participates in Grecomm as the No.1 Greek digital agency, with a continuous presence of 20 years and with activity in ten countries. The road to growth comes through communicating and sharing of the components of success, and the company’s involvement in Grecomm is fully in line with its international work.