Pioneering in Digital Marketing and engraving new roads which unite the world of Social Media with the one of e-Business, Generation Y – International eBusiness Experts participates as Platinum Sponsor and with a presence among the speakers, at the 8^th e-Business & Social Media World Conference!

The conference is the unifiqation of two independent conferences in one and it will take place on Friday, September 27^th at Divani Caravel. Its goal is the focus on the new demands of e-Business and of Digital Marketing as well as the formation of proposals which will build engaging user experiences, within a field which unites these two poles. Among the prominent executives who will be the speakers of the conference is the Chief Commercial Officer of Generation Y, Nana Ioakimidou.

The title of her speech is “Welcoming the new era of e-commerce: B2H”, via which she will refer to the collection of data and how they can be used in the approach of different users as well as in the way that the personalized messages fanction better based on the different behavioral characteristics of the users, beyond the classic A/B testing.

Generation Y keeps close track of the new international trends and pioneers in the empowerment of cross-channel, creating single and personalized experiences for the users, regardless of the level of their interaction with the brand. A new era for the e-Commerce is here and its possibilities are already exciting.