Guiding a leading Greek company of wines, spirits and beverages in its digital transformation, Generation Y – International eBusiness Experts welcomed Karoulias into its corporate circle. Preceded by the slogan “Try to resist!” and a series of Marketing and Branding promotions that focus on the history, variety and above all the unique taste of Dallmayr Espresso Capsa coffee, Generation Y acts as a trusted advisor for a 70-year-old company, combining its entry into the new decade with its digital evolution and dominance.