QUANTITATIVE PRIMARY RESEARCH
We design and implement Quantitative Market Research choosing the most appropriate method each time, depending on a specific partner’s needs and goals.
Indicative findings: Customer personas creation, consumer behavior analysis, brand and competition perception, dynamics of new products or services, identification of more appropriate media and messages per person, customer satisfaction survey, etc.
QUALITATIVE PRIMARY RESEARCH
We design and implement Qualitative Market Research choosing the most appropriate method each time, depending on a specific partner’s needs and goals.
Indicative findings: Customer psychographic characteristics, dynamics of new products and services, in-depth market motivation analysis, ideal pricing, concept testing, strategy testing, etc.)
USP: Combining Findings of Quantitative and/or Qualitative Research with Secondary Market Research, using specific tools and algorithms.