Toi&moi

E-commerce
Client: Τoi&moi
Field: Women's Fashion



WHAT GENERATION Y DID

  • Web Development
  • User Interface Design
  • Experience Strategy
  • Web Design
  • Search Engine Optimization
  • Site Metrics & Improvement
  • Localization

Toi&moi already allocates 30 own label stores in Greece and abroad (corporate, shops in shop and franchise). The expanding of the brand outside Greece plays a significant role in the company’s strategy, especially after the opening of Toi&moi stores in Dubai, Lebanon and Albania and Bulgaria. Moreover, the company has a wholesale network exceeding 200 multi brand stores throughout Greece and in countries like Armenia, Cyprus and Russia. The toi-moi.com online store came to play its role to all these through digital environment, offering high-quality collections in the field of women's clothing.

Exept from the sleek e-shop design, the luxury lines and the fashionable style that represent the brand's overall philosophy, Generation Y has also given special attention to technical infrastructure of toi-moi.com online store. By using Generation NEXT platform, Generation Y achieved feutures such as internationalization and visual merchandising, that will give Toi & moi the opportunity for much more expanded export and domestic digital activity.


  • Cert_eett
  • Cert_ruby
  • Cert_rails
  • Partnerbadge-horizontal
  • Greca
  • Iab_hellas

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