Client: Τoi&moi
Field: Women's Fashion


  • Web Development
  • User Interface Design
  • Experience Strategy
  • Web Design
  • Search Engine Optimization
  • Site Metrics & Improvement
  • Localization

Toi&moi already allocates 30 own label stores in Greece and abroad (corporate, shops in shop and franchise). The expanding of the brand outside Greece plays a significant role in the company’s strategy, especially after the opening of Toi&moi stores in Dubai, Lebanon and Albania and Bulgaria. Moreover, the company has a wholesale network exceeding 200 multi brand stores throughout Greece and in countries like Armenia, Cyprus and Russia. The online store came to play its role to all these through digital environment, offering high-quality collections in the field of women's clothing.

Exept from the sleek e-shop design, the luxury lines and the fashionable style that represent the brand's overall philosophy, Generation Y has also given special attention to technical infrastructure of online store. By using Generation NEXT platform, Generation Y achieved feutures such as internationalization and visual merchandising, that will give Toi & moi the opportunity for much more expanded export and domestic digital activity.

  • Cert_eett
  • Cert_ruby
  • Cert_rails
  • Partnerbadge-horizontal
  • Greca
  • Iab_hellas

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