Already established as the most important meeting of fashion in Greece, Athens Xclusive Designers Week assigned to Generation Y the live social media coverage of the event. Generation Y is a leader in the digital transformation of stores in the domestic fashion industry, with continuous partnerships with leading fashion brands and in-depth knowledge of the industry, thus making yet another decisive step in establishing itself as the key pillar of fashion’s digital transformation in the country.

In Greece’s biggest fashion event, Generation Y took part as a Digital Partner, managing the live update on Facebook and Instagram of two of the most important fashion shows of the week, as well as the entire event dedicated in the new designers and the awards given to the ones who stood out.

Athens Xclusive Designers Week takes place twice a year at the Zappeion Mansion, with leading Greek designers presenting, highlighting and ultimately creating the trends of the new season.

Generation Y’s dedicated team of Account Managers, Social Media Experts and Copywriters has extensive experience in the live coverage of top-notch events that require excellent organization and responsiveness and this time it “got dressed” in the latest fashion and shared all the latest developments from the country’s top fashion show!