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Marketing Consultant

Generation Y – International eBusiness Experts, a well-established and highly successful interactive agency based in Athens, Greece, seeks Marketing Consultant.

 

Key Responsibilities

  • Lead performance advertising strategy and implementation including campaign development, consistent optimization, and content creation.
  • Develop and manage digital advertising campaigns that support both top and bottom of the funnel.
  • Lead strategic planning and tactical execution, test and vet digital partners, build, manage and optimize campaigns, develop, analyze and communicate performance reports.
  • Work cross-functionally with internal and external partners to align digital campaigns to overarching marketing objectives.
  • Provide strategic insight to develop seasonal, regional and national advertising campaigns.
  • Act as thought leader in digital and programmatic advertising space for the brand, including maintaining fluency in the most recent best practices.
  • Achieve key performance targets and develop and evangelize new programs, capabilities, and technologies.
  • Actively develop, test, and analyze content, targeting, bidding strategies and landing pages to maximize results, drive volume, meet revenue goals and increase ROI.
  • Use data to build upon success of program, while operating within specific forecast models.
  • Manage tracking, reporting and analysis of marketing campaigns and provide monthly management reports.
  • Perform organic competitor analysis to discover content gaps and opportunities to optimize digital strategy.

 

 

 

Required Qualifications

  • 4-year bachelor degree  in a relevant field (such as marketing, communications, advertising)
  • Demonstrated proficiency in digital marketing technologies and software
  • Minimum 4+ years
  • Knowledge of advertising techniques
  • Demonstrated written, oral, presentation, organizational, and interpersonal skills.
  • Ability to analyze information and arrive at informed decision.

What we offer

  • A relaxed working atmosphere
  • Personalised working station
  • Continuous training
  • Free tickets to seminars
  • Possible trips around Greece or Europe
  • Free coffee

 

All applications will be treated as confidential.

Those interested can send their resumes with a recent photo attached to the following e-mail  : careers@generation-y.gr

 

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