Papastratos, one of the leading enterprises in Greece, a subsidiary of Philip Morris International Inc (PMI), entrusted the expertise of our business team to attend an 8-hour Workshop, fully tailored to the needs of its Commercial Team.

Specifically, Papastratos team gained valuable insights provided by several speakers of some of the G.P.A. ecosystem of companies members (Generation Y, Global Sustain, RoiMat, The Jones) regarding digital growth & digital success stories, micro-profiling & targeting mindset, ML & AI for sales, amplifying a brand campaign through digital, ESG Opportunities, Metaverse Transformation & Experiential Campaigns, as well as future trends in culture & their role in brand building.

A successful collaboration on Sales Knowledge & Upskilling of the Commercial Team.