W.S. KAROULIAS S.A. , one of the leading wine and spirits distribution companies in the Greek market, with a dynamic presence and a heritage of over half a century in the industry, has entrusted Generation Y – International eBusiness Hub in planning and implementing a primary B2C research in the food & beverage industry. Main objectives of this market research were the mapping of the online food & beverage market in Attica, as well as potential customers’ profile and behavior and competition analysis. Generation Y undertook all actions from A to Z, from the designing of questionnaires to the processing and analyzing of the results and the production of conclusions and suggestions in order to get the best possible result for our partner!