The “shopping journey” puts enormous pressure on brands, and forces them to differentiate themselves from the competition, not only in terms of price but especially in terms of service and promise to their clients.

Mr. Dimitris Triantafyllidis, Senior Business Strategist of Generation Y, is providing us with important key facts through his extensive international experience in the fashion industry as a Consultant, and specifically, the challenges that a brand will possibly face due to the rising of technology in our lives and the constant changes of the digital market.

Would you like to learn how to get your fashion business up and running? Read our blog post in epixeiro.gr here: https://bit.ly/3QJiq7i