The 6th Delphi Economic Forum was completed with absolute success on Saturday, May 15, which this year was held in Zappeion with digital monitoring.
For another year, the Official Digital Partner Generation Y – International eBusiness Hub gave a resounding presence at the largest forum in Southeast Europe held under the auspices of the President of the Republic, Katerina Sakellaropoulou, which in recent years has not only conveyed and commented on global developments in the international economy and entrepreneurship but to a significant extent affects them.
Having fully undertaken the digital promotion and coverage of this important international institution, Generation Υ has recruited a large team of experts in the digital industry to meet the huge requirements of quality and effective live coverage on the most popular social networks: Linkedin, Twitter, Facebook, Instagram.
The specialized team of the Greek multinational eBusiness company with more than 700 custom visuals that flooded Social Media and a specific targeting strategy, reached the official hashtag #delphiforum in the first places of the trends within just three hours from the beginning of the forum. Altogether there were more than 13,500 references to the forum worldwide, increased by 125% compared to last year.
The impressive results of the 6th Delphi Economic Forum were contributed by the overall online communication strategy implemented by Generation Y before the event, with a dynamic Performance marketing that attracted more than 10.500 participants, with consistent and substantial social media content related to the topics of the forum speeches. In addition, with research on the satisfaction of sponsors and participants as well as consulting, aimed at improving the event itself next year, Generation Y holistically covers the digital promotion needs of the forum.
Finally, it was remarkable for another year the participation of the CEO of Generation Y, Mr. Anastasios Spanidis as a speaker at the forum, who shared with leading Greek business leaders his knowledge and valuable insights as a trusted digital transformation consultant, during section “E-COMMERCE AND THE REAL ECONOMY”, which took place on Friday 14/5.
More specifically, he participated in the same section with Messrs. Akis Giouchas, COO of Optima Bank, Savva Tortopidis, Chief Digital Officer of Masoutis S.A., Mikis Papakyriakou, CEO of Asics Greece, Katerina Papaioannou, Owner & COO of Lapin House SA. Mr. Spanidis even gave the news that “Generation Y brings to Greece the most modern search engine and personalization for e-commerce, which is none other than the French Algolia, with which every online store will be able to have personalized content and appearance, adapted to each of its visitors “!