Vicky Zachareli, after studying and working in Europe and the USA in the field of marketing and specializing in market research and competition analysis, is the Head of Marketing of Generation Y – International eBusiness Hub, an international digital transformation hub, which aims at the development of its medium, large and multinational clientele, through the excellent cooperation of its 9 business units.

Together with her team, through the effective interaction with the other departments, she has the responsibility of planning, implementing and evaluating multifaceted marketing actions, with emphasis on highlighting the identity of each customer, enhancing its impact on the consumer public and increasing its profitability, fully covering the needs of the very demanding clientele of Generation Y in Greece and abroad.