Making brands successful in a changing world
Citizen of the world for 42 years, he has built an international career in Europe, developing business for private multinational companies, and driving successful economic development plans for public organizations.
He studied in London and France. As an Executive, he has worked in the Advertising Department of Christian Dior, the Marketing Department of Essilor International, the Promotion Team of Disneyland Paris, the Management Team of radio station Europe 2; furthermore, he has served as CEO of the Nice Congress and Exhibition Center and as General Manager of the Nice Jazz Festival.
Diving into the political scene, he has worked as Advisor in Marketing and Communications Teams for many French Ministers and Parliamentarians, as well as Deputy Director of the Political Office of Nice Metropole and General Secretary of the “Euromed Cities” Organisation. Entrepreneur by nature, he has founded and run a Νetwork of Μarketing and Βranding Οffices in Paris, Nice, Amsterdam, London and Nuremberg.
He is considered as a true expert – by the biggest players in the European market – in Marketing and Branding, in Product Launching (Fahrenheit, Poison, Varilux), in MICE and Hotel Marketing (le Mas Candille, Hotel Ellington, Le Cavendish) and in Business Organization (adapting a public structure to a startup model, etc.).
Since 2016 he has been particularly involved in Destination Management and Tourism Development, in the establishment of local brands like “Cote d’Azur” and “Authentic Normandy”, as well as in the Management and Reformation of DMOs