The Greek publishing house Savvalas, which is a reference point for the educational book thanks to its many years of experience and its successful course in the field and having now expanded its product range to both children’s books and books of general interest, decided to do his first venture in the world of e-commerce creating his online store in collaboration with Generation Y – International eBusiness Hub. Generation Y, undertaking the construction of the eshop of one of the largest publishing houses in Greece, gave special emphasis to be friendly and modern in order to highlight the volume and experience of the company, while maintaining usability and easy navigation for the user. The result, savvalas.gr, was an extremely modern online store with thousands of products.