Opportunities in uncertain markets!
Observing changes and adapting your business structure is the most important step before looking for opportunities. Mr. Dimitris…
Workshop with Generation Y China Country Manager
It has been such an honour to host Generation Y Country Manager in China, Michael Digkas, yesterday at…
New digital identity for Acropol Hotel!
Acropol Hotel is a three-star hotel in Chalandri, dedicated to the relentless elevation of its hospitality services in…
How to build a luxury brand!
One of the most reliable ways you can differentiate your luxury brand in this highly competitive market is…
Brand new corporate presence for Dr. George Sarris (Athens Heart Surgery Institute)
Dr. Sarris, a leading Heart Surgeon – Pediatric Heart Surgeon with a particularly long and successful career, the…
New B2B online identity for Pantelis Papadopoulos S.A.
Pantelis Papadopoulos S.A. is the leading Greek company with a comprehensive range of products for the field, forest,…
Let’s talk about advertising effectiveness!
Through simplicity, you must seek creativity in order to differentiate yourself from the competition and make your brand…
Τhe online fashion market and its challenges!
The “shopping journey” puts enormous pressure on brands, and forces them to differentiate themselves from the competition, not…
BOX NOW on Generation Y e-commerce platform, “Generation NEXT”!
Generation Y is collaborating with BOX NOW, the most modern, automated, and personalized service for sending and receiving…
Brand new B2B digital identity for Hellenic Gyros!
Elvida foods is a 100% Greek company with leading position in the production of meat-based products (gyros, souvlaki,…
The selling price of a service/product and how it can determined
The selling price of a product or service can be determined by combining several methods: the profit rate…
Branding and Performance working as one!
It’s no longer branding versus performance but branding and performance working together in synergy – or better yet,…