Generation Y shared its insight on Digital Transformation once again! Our Chief Commercial Officer, Ms. Nana Ioakimidou gave two speeches at the 1st UBC (University Business Conference)-Food & Drink, which was part of the Detrop 2019 & Oenos 2019 International Wine Fair and took place at TIF Helexpo in Thessaloniki last weekend. Drawing upon Generation Y’s in-depth knowledge and experience, Ms. Ioakimidou’s speeches, entitled “New Technologies Boosting Sales” and “The Great Challenge For International e-Commerce” dealt with common business issues and innovative ways to solve them, while also referring to the latest trends and evolutions in the field of e-business.