In one of the most eagerly anticipated international collaborations for the digital ecosystem, the renowned Maestral Resort & Casino in Montenegro, entrusted Generation Y – International eBusiness Hub with the holistic digital transformation of its corporate image. Our services to Maestral include:
– Concept creation, custom design and web development of www.maestral.me
– Concept creation and video production of Maestral’s brand-new corporate video
– Concept creation, communication strategy and digital marketing implementation for 17 countries

On February 2021, one of the most iconic luxury hotels and casinos in the Mediterranean, which ideally combines holiday escapes, relaxation, fun, play, thrill, and business trips, decided on its complete digital transformation, aiming to renew and reinforce its online presence in the highly competitive international hospitality market. They trusted Generation Y for this challenging task.

Respecting the hotel’s high-aesthetics look & feel and unique style, aiming to highlight and transfer online the impeccable service, exquisite environment, and thrilling experiences it offers to its guests, we envisioned and used the latest technology to carry out Maestral’s digital reinvention: in UI/UX, in high aesthetics video production as well as in digital strategy for 17 target – countries.

As a result of our strategy, the luxury hotel of 200 rooms and 7 restaurants was fully booked during this challenging summer, while now we are implementing our strategy for the winter season.

Maestral’s General Director, Mr. Christos Tsemperas, has stated: “In the recent turbulent times, at Maestral Resort & Casino we decided to restructure our strategic marketing planning. We looked for an associate to support our strategic shift and help us become more flexible and niche oriented in our marketing strategies. Generation Y convinced us that they are the right partner to materialize and put in action a fresh approach to serve our goals. The understanding of our needs, the attention to detail and a high degree of professionalism guarantee the successful outcome of our cooperation”.