Generation Y’s new strategic investment in The Jones combines digital reinvention with creative advertising.

Another important strategic move for Generation Y – International eBusiness Hub is the investment in The Jones, one of the country’s most experienced Creative Advertising Agencies.

With The Jones as a strategic arm in creative advertising, Generation Y catalytically enhances and strengthens it’s creative ability in communication strategy of its global clientele.

‘’We are very excited with the valuable experience of Eftychia Misailidou’s  team through The Jones in our group, as its presence offers more value to our clients in this new era of development, which is governed in every aspect by data driven creativity” , said Anastasios Spanidis, CEO of Generation Y.

“Creative, data & tech for experiential activities, that is the strategic approach of Generation Y and The Jones, in order to create anthropocentric communications that will enhance the brand value of our existing and future clients”, said Ms Misailidou, Managing Partner of The Jones, about this investment.

For the first time in the domestic market, a strategic alliance is taking place within the same group of companies, between digital transformation and creative advertising, retrieving the experience offered by brands to a new personalized reality that comes to shake the waters of the business arena.