Client: NAK shoes
Field: Shoes - Bags - Leather Accessories
WHAT GENERATION Y DID
- Web Development
- Campaign Strategy & Management.
- Experience Strategy
- Web Design
- Usability Testing
- Information Architecture
- Search Engine Optimization
- Monetization & ROI
- Site Metrics & Improvement
NAK shoes entrusted Generation Y for its completely revised eshop, which includes numerous new commercial tools to maximize sales and efficiency of the eshop.
- NAK is able to create customized campaigns for homepage, linking products to main banners.
- The administrator is able to choose the sorting of the products, based on their colours, genre, product category, seasonality etc.
- Quick buy opportunity for the visitor.
- Endless scroll technology gives the visitor the browsing experience that NAK brand should be linked with.
- "Handpicked by NAK" product, promoted by the administrator.
- "Combine & Win" tool for sales up, giving the opprtunity to the visitor to add multiple products to his shopping bag in one click only.
- Trendsetting news and NAK's choice products at homepage set the tone for the hottest and upcoming trends of fashion shoes. All arranged by the administrator.
- "Meet the designer" section with more information about him/her.