Generation Y – International eBusiness Experts conducts primary and secondary research.
Market Research is the first step before any successful business decision and that’s why Generation Y has given a special role to its Market Research Department.
Our experienced team designs and implements both qualitative and quantitative projects. We first listen and understand our collaborators’ needs and goals and then suggest the personalized, optimal combination of methodologies.
We design and execute every step of each project from finding the right respondents to analyzing all the data. At the end of the process we have extracted valuable information and we can provide clear direction and specific proposals.
This way, our collaborators are able to make confident decisions based on hard evidence.