S.A.N.I. Effect
Continuing to innovate, GENERATION Y International Interactive Agency systematically applies the concept of Integrated Marketing Communication. This is an approach aiming to achieve objectives at any digital marketing campaign, relying on the cooperation of different marketing methods and tools and their interaction, reinforcing one another's performance.
Continuing to innovate, GENERATION Y International Interactive Agency systematically applies the concept of Integrated Marketing Communication. This is an approach aiming to achieve objectives at any digital marketing campaign, relying on the cooperation of different marketing methods and tools and their interaction, reinforcing one another's performance.
Usually each marketing tool acts individually and brings a specific result. On the contrary GENERATION Y treats each project with a holistic approach and bases its efforts on the collateral benefits of each digital marketing campaign and further results that are generated from the interaction between all actions.
This approach has been standardized by GENERATION Y. Applying SANI Effect ©, every digital marketing campaign creates a side effect for all other campaigns, maximizing the final result and increasing significantly sales!
Essentially S.A.N.I. Effect © is like a as a "halo", which includes all campaigns and achieves maximum sales through the interaction of all actions.
Below you can find a video with detailed presentation of the operation and effectiveness of SANI Effect ©, by the CEO of GENERATION Y International Interactive Agency, Mr. Tasos Spanidis.
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