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Generation Y triumphs in Marketing Excellence Awards with 3 awards!

Published at 11-07-2019

Generation Y – International eBusiness Experts has been awarded with three awards for successful partnerships by the Marketing Excellence Awards 2019, of the Hellenic Institute of Marketing (EIM) which is under the jurisdiction of the Hellenic Management Association (EEDE), confirming once more its industry leader status in the sectors of e-commerce and digital transformation.

In a glowing ceremony, which took place at the Βanquet room of Megaron – The Athens Concert Hall on Thursday 9/7, Generation Y received two awards in the E-Commerce Marketing category and one in the Omni Channel Presence category. More specifically:

•             A Gold Award for marketing actions in Box Pharmacy

•             A Silver Award for the GNTM & Toi&moi campaign

•             A Βronze Award for marketing actions in Lapin House

Regarding its partners Box Pharmacy and Lapin House, Generation Y fulfilled the goal of increasing sales and maximizing profits, with signs of stable growth. As for Toi Moi, using the impact of a famous TV show (Greece Next Top Model) through targeted, coordinated real-time actions, Generation Y led its partner to a series of impressive results, with an omnipresence in all channels.

Heading towards the end of a particularly demanding season of constant challenges, Generation Y ensures the digital domination and stable prosperity of its partners.

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