A unique digital competition with the title ‘’Tree of Beauty’’ designed and executed from Generation Y - International eBusiness Experts for the Italian brand L’Erbolario with herbal cosmetics.
The "Tree of beauty" invites all the online audience to take part, through an innovative interactive microsite, in an iconic afforestation to enter with this way to the lottery for winning ecological bicycles and products of L’Erbolario.
The aim of this campaign is to initiate the brand into the new digital era and recommend it to the public, offering a unique experience to users and spreading the message:
«Nature, the source of beauty» which is an integral part of eco – friendly character and philosophy of L’Erbolario.
The activation was launced under the general cooperation between Generation Y and the official representative of the brand in Greece, Ap. Papanikolopoulos SA, having Generation Y assumed the whole brands’ Digital communication.