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GoTech Electronics: New international collaboration between Generation Y and the largest exclusive distributor of home appliances in Albania

Published at 16-05-2018

With a strong commercial presence in the neighboring country since 1995, more than 12 retail outlets and 1 Luxury Showroom in the capital and major cities of Albania, the largest supplier and distributor of the most popular Italian brand of electrical home appliances, GoTech Electronics, collaborated with Generation Y for the implementation of its online store.

Secondary market research, user experience design and implementation of the project in the custom e-commerce platform Generation NEXT provided the brand with a new dynamic business unit that enjoys all the commercial benefits that allow its turnover to grow through the digital channel and give added value to the business.

More specifically, the UI/UX design of enjoys plenty of commercial mechanisms such as:

• The internationalization capability that allows different trade policies on the domestic and international markets and accelerates the spread of brand to other countries.
• The product comparison function which offers the possibility of directly comparing two or three products in order to better serve the consumers and increase the sales of the business.
• The choice of language (Albanian, English) and currency (Lek, Euro), smart categorization by product type and brand that allows easy and targeted navigation of the consumer in the digital store.

Continuing the strategic choice for strong export activity, Generation Y - International eBusiness Experts has implemented one more project with high added value for its partner.

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