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OROeORA Printezis: New online shop for the luxurious brand launched by Generation Y

Published at 24-04-2018

Marketing strategy, commercial development and a brand new online store are the ingredients of the new collaboration between Generation Y and one of the largest brands in the field of clocks and jewelry in the Greek market.

Starting with strategic marketing actions promoting by GY over the past few months on behalf of OROeORA Printezis, developed to complete the company's expansion in the digital jewelry, watch and accessories market.

With innovative, luxurious design built on the latest edition of GY's award-winning e-commerce platform, Generation NEXT, and enjoys all the functional benefits and innovative automation that allow its turnover to grow through the digital channel and adds commercial value to the business.

The internationalization capability allows different trade policies on the greek and international market and favors the spreading of the brand to other countries.

Smart widgets (Sell & Trade, Buy Back, OROeORA Service) show the basic USPs of the brand (sale of an old clock, future selling price prediction, clock repair). Automations such as The Perfect Gift, smart product search by gender, the Clock Terminology for Watches, and the Sell & Trade mechanism for online clock assessment by specialists are some of the tools that are designed to fully personalize customer needs and the bonding with the business.

Visit the online store here

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