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Dynamic entry of L 'Erbolario Cosmetics in the Greek market, with the care of Generation Y

Published at 30-05-2017

L 'Erbolario Cosmetics made a dynamic entry in the Greek market in just 6 months, thanks to the collaboration with Generation Y - International e-Business Experts, who undertook the design and development of the brand's digital strategy and communication.

The international cosmetics company made its official launch in Greece in 2016. It is an internationally recognized brand representing the natural way of life, respecting the traditional cosmetic methods and the international standards of " Against animal testing ".

Emphasizing on managing all digital assets and especially Facebook, Generation Y succeeded to achieve brand’s increase in consumers’ awareness and preference for the L ‘Erbolario cosmetics.

This audience awareness achieved especially with the creation of a microsite called "Tree of beauty”, a digital competition designed and executed from Generation Y - International eBusiness Experts. The "Tree of beauty" invites all the online audience to take part in an iconic afforestation to enter with this way to the lottery for winning ecological bicycles and products of L’Erbolario.

Within six (6) months the results are more than surprising. The consumers began to recognize and choose L 'Erbolario's Cosmetics, over 56 pharmacies across the country interested in promoting their products in their stores and the brand sales reached the top.

Generation Y - International e-Business Experts is proud of designing and developing L 'Erbolario's strategy and communication and is pleased to announce the renewal of collaboration between the two companies for another six (6) months.

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